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Weilands

Festival branding

2022

Weilands

Weilands festival,

A Vibrant Celebration

Of summer fun

Skills

Storytelling
Visual identity
Illustration
Stationary
Content creation
Basic WordPress website
Apparels
Signing
Posters
Billboards

CHALLENGE

Weilands, an invitation-only festival, lacked clarity about its identity and minimally utilized graphic visual support. The challenge was to create a brand strategy that conveyed their playful mission while maintaining a consistent visual appeal.

SOLLUTION

Creating mascots, inspired by the meadow atmosphere, was crucial to distinguish the various festival days. Each mascot was carefully designed with a simplistic, geometric style, making them recognizable yet harmonious in a larger illustration depicting the festival program.

The color palette, consisting of vibrant and full colors, was strategically chosen to emphasize Weilands’ playful nature. The illustrations, cheerful and dynamic, maintained a simplistic and geometric execution to evoke a childlike essence.

LOGO

The logo, inspired by Weilands’ history as an informal camping weekend, evolved into a symbol for a serious festival with artists and activities. The tent and sun design in the logo underscore the positive attitude and the celebration of the start of summer.

MASCOTS

Three mascots, each representing a festival day with unique ideas and values, provided clear differentiation. The donkey, cat, and rabbit symbolize respectively the festival setup, playful adventures, and relaxed conclusion. Each day has its own color and character, enhanced by lively illustrations conveying coherence.

Concept creation

We Elevate ideas into impactful stories and vibrant design

The “Play” concept formed the core of the branding and the festival grounds. Everything, from illustrations to decor, excuted the playful theme. The terrain was renamed the “Playground,” with the tagline “field of play.” This concept permeated every aspect of the festival, with play for adults at its center, serving as the foundation for all design- and organizational decisions.

work

Related projects

WE WOULD LOVE TO HEAR FROM YOU.

LET’S create TOGETHER.

Contact details

+31 6 16 86 42 66
Info@fenneraaijmakers.com