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Jillz

Branding and packaging

2020

Jillz

Renewed apple cider

radiating freshness

and strength

Skills

Positioning
Visual identity
Packaging 
Stationary
Billboards

CHALLENGE

Heineken faced the challenge of refreshing their apple cider, Jillz, through a complete rebranding and repositioning. Jillz had been underperforming, and its outdated tone and positioning no longer resonated with the market.

SOLLUTION

For Jillz, we decided to radically transform the brand identity while keeping the focus on the existing target audience: women seeking an alcoholic alternative to beer. The new branding features a warm and soft color palette inspired by apple colors. The brand now has a more feminine touch, aiming to empower women. Dynamic patterns and strong typography contribute to this effect. The packaging has been redesigned into a can, aligning better with the new positioning and enhancing portability, ideal for festivals and picnics.

(Fictional project)

work

Related projects

WE WOULD LOVE TO HEAR FROM YOU.

LET’S create TOGETHER.

Contact details

+31 6 16 86 42 66
Info@fenneraaijmakers.com