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Soul food

Branding

2020

Soul food 

A food truck that

Combines a love for

soul music and cuisine

Skills

Logo design 
Visual identity
Stationary
Packaging 
Apparel 

CHALLENGE

Soul Food, a food truck brand, faced the challenge of combining their passion for soul music and the Southern cuisine of the US (soul food) in a striking and funky way. Dissatisfied with their existing brand identity, they sought a refreshing look that would bring their brand to life.

SOLLUTION

Our creative process resulted in a unique logo that narrates the story of Soul Food. We opted for vibrant and warm colors combined with retro shapes, giving the brand a playful and distinctive appearance. The new branding, including the retro design elements, has been consistently applied across all touchpoints, from apparel to takeaway packaging and the food truck itself. This has given Soul Food a fresh and distinctive identity that aligns with their passion for soul music and authentic cuisine.

work

Related projects

WE WOULD LOVE TO HEAR FROM YOU.

LET’S create TOGETHER.

Contact details

+31 6 16 86 42 66
Info@fenneraaijmakers.com