Skip to content

NL |

EN

The paper club

Branding and packaging

2021

The paper club

The Paper Club

Creates an eco-friendly

Picknick experience

Skills

Storytelling
Brand identity
Illustration
Packaging 
Content creation
Apparels
Posters
Billboards

CHALLENGE

The goal of The Paper Club was clear: to showcase the versatility of paper packaging in a fun and insightful way. The challenge was to find a product or means that could effectively embody this concept.

SOLLUTION

After extensive research and brainstorming sessions, we focused on the food industry, where single-use plastics are a common issue. The idea of a paper picnic basket emerged as a way to demonstrate the variety of products that can be environmentally packaged. The picnic, as a social event, connected people and served as a visual and practical showcase for paper packaging.

The box design is inviting, featuring friendly illustrations and bold typography. Warm, soft colors and a touch of activism resonate with the message, bringing the concept to life.

Illustrations

The foundation of the branding lies in the distinctive illustrations on the packaging. These illustrations go beyond decoration; they visualize the product’s contents. For example, an illustration of a cookie on the box of cookies, while strawberries are depicted on the strawberry box. These friendly and playful drawings are not only decorative but also enhance the authentic picnic feel, providing consumers with a visual preview of what they can expect inside.

Activist Campaign

The campaign adopts an activist tone with the aim of instigating change. Large posters and billboards emphasize the importance of sustainable choices. Striking typography and eye-catching design elements create a positive and pleasant setting for discussion. The design ensures that the message cannot be ignored, with the hope of encouraging people to consume more consciously and transition to more sustainable packaging solutions.

Creating Community

Together, we make eco-conscious choices enjoyable and accessible

A central aspect of the concept is promoting a sense of community by encouraging shared picnics. Making environmentally conscious choices
doesn’t have to be solely an individual effort; it can also be connecting and enjoyable. The picnic basket is designed to enhance this feeling, emphasizing the shared experience of making sustainable choices. Additionally, conversation starters are incorporated on the picnic basket to discuss sustainability in a positive and pleasant setting.

work

Related projects

WE WOULD LOVE TO HEAR FROM YOU.

LET’S create TOGETHER.

Contact details

+31 6 16 86 42 66
Info@fenneraaijmakers.com